About Us

 

Welcome to Lady Serena Crochet!

Lady Serena Crochet is a small, homegrown business based in Lahad Datu, Sabah, Malaysia. We specialize in handcrafted crochet creations, with our main product line focusing on women’s hair accessories and unique gift ideas. In addition, we offer a variety of other crochet pieces designed to meet the diverse needs of our customers.

Every item is 100% handmade with care and can be customized upon request for a reasonable fee.

Established on Instagram in 2016, Lady Serena Crochet began as a creative outlet and grew significantly during the Covid-19 lockdown, when crafting became both a passion and a purpose. Since 2020, we have been actively participating in craft markets around Kota Kinabalu, steadily building a loyal community of customers, followers, and supporters.

We are grateful for the love and trust placed in our handmade work, and we look forward to sharing more crochet treasures with you.

 

Crochet, is more than creating—it is a journey of patience, care, and love. Each stitch carries meaning, slowly forming pieces that are not only beautiful but purposeful. What began as a simple passion has grown into a mission: to honour handmade as a true expression of ethical slow fashion.

In contrast to fast fashion, which harms our planet and future generations, crochet reminds us that fashion can be kind, sustainable, and timeless. Every piece I create is shaped with intention—celebrating tradition, individuality, and respect for nature.

When you choose handmade, you are choosing more than an accessory. You are embracing a story, a connection, and a conscious step towards protecting what truly matters.